MIDWESTONE BANK, 2017-2019

ROLES: ILLUSTRATOR, DESIGNER, ANIMATOR

PROJECT TYPE: SOCIAL MEDIA CAMPAIGN

In the midst of a rebrand, regional financial institution MidwestOne Bank began reconsidering their approach to social media. Sculpt was tapped to craft a social strategy that worked alongside both the updated brand voice and new visuals.

My role was to adapt the updated branding to a digital space and establish a consistent style. This was achieved through the usage and editing of both onsite photography and stock imagery, animations, quote posts, and illustrated financial tips through our campaigns. 

Our efforts helped revitalize MWO’s online presence, resulting in an 89% increase in fan growth and 332% increase in social engagement for Q2 2018 (year over year).