LASSO, 2017-2018

ROLES: DESIGNER, EDITOR, PHOTO STYLING

PROJECT TYPE: BRANDING, SOCIAL MEDIA, ADS

In the Fall of 2017, Lasso came to Sculpt looking to build their brand from the ground up. They had a vision and a product, but no concise direction in terms of a brand or brand story.

Our team helped develop their voice, crafted their story, and built out the visuals of the brand in time for a product launch. Months of research and strategy went into developing a voice reflective of high-end fashion and luxury products. 

My role during the course of our engagement was to design the logo, color palette (for both the brand and the product), style photo shoots, edit photos, craft social media posts and stop-motion animations, as well as build the first iteration of the shoplasso.com Shopify site.

Lasso is now available in select retailers nationwide.