Vacasa Box Office mural

ROLES: art director, illustrator

TIMELINE: march 2025 - july 2025

PROJECT TYPE: illustration, environmental

COLLABORATORS: marketing


Lake life

In 2025, Vacasa had the opportunity to become the box office sponsor at the newly opened Tahoe Blue Event Center in Stateline, NV. I aimed to capture the diversity of wildlife, natural beauty, and outdoor activity that Vacasa guests and visitors could experience while visiting Lake Tahoe. All with a little whimsy, joy, and a few local Easter eggs.

Over the course of six months, I researched, illustrated, and supervised the installation of the mural before completion in July.


PROCESS

Early sketch of the main wall

Refined sketch of the main wall

Refined sketch of wayfinding signage

Refined sketch of the guest services signage


Designs