Vacasa Box Office mural
ROLES: art director, illustrator
TIMELINE: march 2025 - july 2025
PROJECT TYPE: illustration, environmental
COLLABORATORS: marketing
Lake life
In 2025, Vacasa had the opportunity to become the box office sponsor at the newly opened Tahoe Blue Event Center in Stateline, NV. I aimed to capture the diversity of wildlife, natural beauty, and outdoor activity that Vacasa guests and visitors could experience while visiting Lake Tahoe. All with a little whimsy, joy, and a few local Easter eggs.
Over the course of six months, I researched, illustrated, and supervised the installation of the mural before completion in July.
PROCESS
Early sketch of the main wall
Refined sketch of the main wall
Refined sketch of wayfinding signage
Refined sketch of the guest services signage